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28 [twenty-eight]

In the hotel – Complaints

28 [двайсет и осем] 28 [dvayset i osem]	В хотела – Оплакване V khotela – Oplakvane

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Language and advertising

Advertising represents a specific form of communication. It wants to establish contact between producers and consumers. Like every type of communication, it too has a long history. Politicians or taverns were advertised as far back as the ancient times. The language of advertising uses specific elements of rhetoric. Because it has a goal, and is therefore a planned communication. We as consumers should be made aware; our interests have to be roused. However, above all we need to want the product and buy it. The language of advertising is typically very simple as a result. Only a few words and simple slogans are used. In this way our memory should be able to retain the content well. Certain types of words like adjectives and superlatives are common. They describe the product as especially beneficial. As a result, advertising language is usually very positive. Interestingly, advertising language is always influenced by culture. That is to say, the advertising language tells us a lot about societies. Today, terms like ‘beauty’ and ‘youth’ dominate in many countries. The words ‘future’ and ‘safety’ also appear often. Especially in western societies, English is popular. English is considered modern and international. For this reason it works well with technical products. Elements from Romance languages stand for indulgence and passion. It is popularly used for food or cosmetics. Those who use dialect want to emphasize values like homeland and tradition. Names of products are often neologisms, or newly created words. They typically have no meaning, just a pleasant sound. But some product names can really make a career! The name of a vacuum has even become a verb – to hoover !

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The shower isn’t working.	Д_ш_т н_ р_б_т_. D_s_y_ n_ r_b_t_. Душът не работи. Dushyt ne raboti. Д____ н_ р______ D_____ n_ r______ Душът не работи. Dushyt ne raboti. _____ __ _______ ______ __ _______ Душът не работи. Dushyt ne raboti.
There is no warm water.	Т_п_а_а в_д_ н_ т_ч_. T_p_a_a v_d_ n_ t_c_e_ Топлата вода не тече. Toplata voda ne teche. Т______ в___ н_ т____ T______ v___ n_ t_____ Топлата вода не тече. Toplata voda ne teche. _______ ____ __ _____ _______ ____ __ ______ Топлата вода не тече. Toplata voda ne teche.
Can you get it repaired?	М_ж_ л_ д_ о_с_р_н_т_ п_в_е_а_а_ M_z_e l_ d_ o_s_r_n_t_ p_v_e_a_a_ Може ли да отстраните повредата? Mozhe li da otstranite povredata? М___ л_ д_ о_________ п_________ M____ l_ d_ o_________ p_________ Може ли да отстраните повредата? Mozhe li da otstranite povredata? ____ __ __ __________ __________ _____ __ __ __________ __________ Може ли да отстраните повредата? Mozhe li da otstranite povredata?

There is no telephone in the room.	В с_а_т_ н_м_ т_л_ф_н_ V s_a_a_a n_a_a t_l_f_n_ В стаята няма телефон. V stayata nyama telefon. В с_____ н___ т_______ V s______ n____ t_______ В стаята няма телефон. V stayata nyama telefon. _ ______ ____ ________ _ _______ _____ ________ В стаята няма телефон. V stayata nyama telefon.
There is no TV in the room.	В с_а_т_ н_м_ т_л_в_з_р_ V s_a_a_a n_a_a t_l_v_z_r_ В стаята няма телевизор. V stayata nyama televizor. В с_____ н___ т_________ V s______ n____ t_________ В стаята няма телевизор. V stayata nyama televizor. _ ______ ____ __________ _ _______ _____ __________ В стаята няма телевизор. V stayata nyama televizor.
The room has no balcony.	С_а_т_ н_м_ б_л_о_. S_a_a_a n_a_a b_l_o_. Стаята няма балкон. Stayata nyama balkon. С_____ н___ б______ S______ n____ b______ Стаята няма балкон. Stayata nyama balkon. ______ ____ _______ _______ _____ _______ Стаята няма балкон. Stayata nyama balkon.

The room is too noisy.	С_а_т_ е т_ъ_д_ ш_м_а_ S_a_a_a y_ t_y_d_ s_u_n_. Стаята е твърде шумна. Stayata ye tvyrde shumna. С_____ е т_____ ш_____ S______ y_ t_____ s______ Стаята е твърде шумна. Stayata ye tvyrde shumna. ______ _ ______ ______ _______ __ ______ _______ Стаята е твърде шумна. Stayata ye tvyrde shumna.
The room is too small.	С_а_т_ е т_ъ_д_ м_л_а_ S_a_a_a y_ t_y_d_ m_l_a_ Стаята е твърде малка. Stayata ye tvyrde malka. С_____ е т_____ м_____ S______ y_ t_____ m_____ Стаята е твърде малка. Stayata ye tvyrde malka. ______ _ ______ ______ _______ __ ______ ______ Стаята е твърде малка. Stayata ye tvyrde malka.
The room is too dark.	С_а_т_ е т_ъ_д_ т_м_а_ S_a_a_a y_ t_y_d_ t_m_a_ Стаята е твърде тъмна. Stayata ye tvyrde tymna. С_____ е т_____ т_____ S______ y_ t_____ t_____ Стаята е твърде тъмна. Stayata ye tvyrde tymna. ______ _ ______ ______ _______ __ ______ ______ Стаята е твърде тъмна. Stayata ye tvyrde tymna.

The heater isn’t working.	П_р_о_о н_ р_б_т_. P_r_o_o n_ r_b_t_. Парното не работи. Parnoto ne raboti. П______ н_ р______ P______ n_ r______ Парното не работи. Parnoto ne raboti. _______ __ _______ _______ __ _______ Парното не работи. Parnoto ne raboti.
The air-conditioning isn’t working.	К_и_а_и_ъ_ н_ р_б_т_. K_i_a_i_y_ n_ r_b_t_. Климатикът не работи. Klimatikyt ne raboti. К_________ н_ р______ K_________ n_ r______ Климатикът не работи. Klimatikyt ne raboti. __________ __ _______ __________ __ _______ Климатикът не работи. Klimatikyt ne raboti.
The TV isn’t working.	Т_л_в_з_р_т е п_в_е_е_. T_l_v_z_r_t y_ p_v_e_e_. Телевизорът е повреден. Televizoryt ye povreden. Т__________ е п________ T__________ y_ p________ Телевизорът е повреден. Televizoryt ye povreden. ___________ _ _________ ___________ __ _________ Телевизорът е повреден. Televizoryt ye povreden.

I don’t like that.	Т_в_ н_ м_ х_р_с_а_ T_v_ n_ m_ k_a_e_v_. Това не ми харесва. Tova ne mi kharesva. Т___ н_ м_ х_______ T___ n_ m_ k________ Това не ми харесва. Tova ne mi kharesva. ____ __ __ ________ ____ __ __ _________ Това не ми харесва. Tova ne mi kharesva.
That’s too expensive.	Т_ъ_д_ с_ъ_о е з_ м_н_ T_y_d_ s_y_o y_ z_ m_n_ Твърде скъпо е за мен. Tvyrde skypo ye za men. Т_____ с____ е з_ м___ T_____ s____ y_ z_ m___ Твърде скъпо е за мен. Tvyrde skypo ye za men. ______ _____ _ __ ____ ______ _____ __ __ ____ Твърде скъпо е за мен. Tvyrde skypo ye za men.
Do you have anything cheaper?	И_а_е л_ н_щ_ п_-_в_и_о_ I_a_e l_ n_s_c_o p_-_v_i_o_ Имате ли нещо по-евтино? Imate li neshcho po-evtino? И____ л_ н___ п_________ I____ l_ n______ p_________ Имате ли нещо по-евтино? Imate li neshcho po-evtino? _____ __ ____ __________ _____ __ _______ __________ Имате ли нещо по-евтино? Imate li neshcho po-evtino?

Is there a youth hostel nearby?	И_а л_ т_к н_б_и_о м_а_е_к_ т_р_с_и_е_к_ с_а_н_? I_a l_ t_k n_b_i_o m_a_e_h_a t_r_s_i_h_s_a s_a_n_a_ Има ли тук наблизо младежка туристическа спалня? Ima li tuk nablizo mladezhka turisticheska spalnya? И__ л_ т__ н______ м_______ т___________ с______ I__ l_ t__ n______ m________ t____________ s_______ Има ли тук наблизо младежка туристическа спалня? Ima li tuk nablizo mladezhka turisticheska spalnya? ___ __ ___ _______ ________ ____________ _______ ___ __ ___ _______ _________ _____________ ________ Има ли тук наблизо младежка туристическа спалня? Ima li tuk nablizo mladezhka turisticheska spalnya?
Is there a boarding house / a bed and breakfast nearby?	И_а л_ т_к н_б_и_о п_н_и_н_ I_a l_ t_k n_b_i_o p_n_i_n_ Има ли тук наблизо пансион? Ima li tuk nablizo pansion? И__ л_ т__ н______ п_______ I__ l_ t__ n______ p_______ Има ли тук наблизо пансион? Ima li tuk nablizo pansion? ___ __ ___ _______ ________ ___ __ ___ _______ ________ Има ли тук наблизо пансион? Ima li tuk nablizo pansion?
Is there a restaurant nearby?	И_а л_ т_к н_б_и_о р_с_о_а_т_ I_a l_ t_k n_b_i_o r_s_o_a_t_ Има ли тук наблизо ресторант? Ima li tuk nablizo restorant? И__ л_ т__ н______ р_________ I__ l_ t__ n______ r_________ Има ли тук наблизо ресторант? Ima li tuk nablizo restorant? ___ __ ___ _______ __________ ___ __ ___ _______ __________ Има ли тук наблизо ресторант? Ima li tuk nablizo restorant?

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