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28 [twenty-eight]

In the hotel – Complaints

28 [agt en twintig]	In die hotel – klagtes

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Language and advertising

Advertising represents a specific form of communication. It wants to establish contact between producers and consumers. Like every type of communication, it too has a long history. Politicians or taverns were advertised as far back as the ancient times. The language of advertising uses specific elements of rhetoric. Because it has a goal, and is therefore a planned communication. We as consumers should be made aware; our interests have to be roused. However, above all we need to want the product and buy it. The language of advertising is typically very simple as a result. Only a few words and simple slogans are used. In this way our memory should be able to retain the content well. Certain types of words like adjectives and superlatives are common. They describe the product as especially beneficial. As a result, advertising language is usually very positive. Interestingly, advertising language is always influenced by culture. That is to say, the advertising language tells us a lot about societies. Today, terms like "beauty" and "youth" dominate in many countries. The words "future" and "safety" also appear often. Especially in western societies, English is popular. English is considered modern and international. For this reason it works well with technical products. Elements from Romance languages stand for indulgence and passion. It is popularly used for food or cosmetics. Those who use dialect want to emphasize values like homeland and tradition. Names of products are often neologisms, or newly created words. They typically have no meaning, just a pleasant sound. But some product names can really make a career! The name of a vacuum has even become a verb – to hoover !

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The shower isn’t working.	D_e s_o_t w_r_ n_e_ Die stort werk nie. D__ s____ w___ n___ Die stort werk nie. ___ _____ ____ ____ Die stort werk nie.
There is no warm water.	D_a_ i_ g_e_ w_r_ w_t_r n_e_ Daar is geen warm water nie. D___ i_ g___ w___ w____ n___ Daar is geen warm water nie. ____ __ ____ ____ _____ ____ Daar is geen warm water nie.
Can you get it repaired?	K_n u d_t l_a_ r_g_a_k_ Kan u dit laat regmaak? K__ u d__ l___ r_______ Kan u dit laat regmaak? ___ _ ___ ____ ________ Kan u dit laat regmaak?

There is no telephone in the room.	D_a_ i_ n_e ’_ t_l_f_o_ i_ d_e k_m_r n_e_ Daar is nie ’n telefoon in die kamer nie. D___ i_ n__ ’_ t_______ i_ d__ k____ n___ Daar is nie ’n telefoon in die kamer nie. ____ __ ___ __ ________ __ ___ _____ ____ Daar is nie ’n telefoon in die kamer nie.
There is no TV in the room.	D_a_ i_ n_e ’_ t_l_v_s_e i_ d_e k_m_r n_e_ Daar is nie ’n televisie in die kamer nie. D___ i_ n__ ’_ t________ i_ d__ k____ n___ Daar is nie ’n televisie in die kamer nie. ____ __ ___ __ _________ __ ___ _____ ____ Daar is nie ’n televisie in die kamer nie.
The room has no balcony.	D_e k_m_r h_t n_e ’_ b_l_o_ n_e_ Die kamer het nie ’n balkon nie. D__ k____ h__ n__ ’_ b_____ n___ Die kamer het nie ’n balkon nie. ___ _____ ___ ___ __ ______ ____ Die kamer het nie ’n balkon nie.

The room is too noisy.	D_e k_m_r i_ t_ l_w_a_e_i_. Die kamer is te lawaaierig. D__ k____ i_ t_ l__________ Die kamer is te lawaaierig. ___ _____ __ __ ___________ Die kamer is te lawaaierig.
The room is too small.	D_e k_m_r i_ t_ k_e_n_ Die kamer is te klein. D__ k____ i_ t_ k_____ Die kamer is te klein. ___ _____ __ __ ______ Die kamer is te klein.
The room is too dark.	D_e k_m_r i_ t_ d_n_e_. Die kamer is te donker. D__ k____ i_ t_ d______ Die kamer is te donker. ___ _____ __ __ _______ Die kamer is te donker.

The heater isn’t working.	D_e v_r_i_t_n_ w_r_ n_e_ Die verhitting werk nie. D__ v_________ w___ n___ Die verhitting werk nie. ___ __________ ____ ____ Die verhitting werk nie.
The air-conditioning isn’t working.	D_e l_g_e_k_e_e_ w_r_ n_e_ Die lugverkoeler werk nie. D__ l___________ w___ n___ Die lugverkoeler werk nie. ___ ____________ ____ ____ Die lugverkoeler werk nie.
The TV isn’t working.	D_e t_l_v_s_e i_ g_b_e_k_ Die televisie is gebreek. D__ t________ i_ g_______ Die televisie is gebreek. ___ _________ __ ________ Die televisie is gebreek.

I don’t like that.	E_ h_u n_e d_a_v_n n_e_ Ek hou nie daarvan nie. E_ h__ n__ d______ n___ Ek hou nie daarvan nie. __ ___ ___ _______ ____ Ek hou nie daarvan nie.
That’s too expensive.	D_t i_ t_ d_u_. Dit is te duur. D__ i_ t_ d____ Dit is te duur. ___ __ __ _____ Dit is te duur.
Do you have anything cheaper?	H_t u i_t_ g_e_k_p_r_ Het u iets goedkoper? H__ u i___ g_________ Het u iets goedkoper? ___ _ ____ __________ Het u iets goedkoper?

Is there a youth hostel nearby?	I_ d_a_ ’_ j_u_h_r_e_g i_ d_e n_b_h_i_? Is daar ’n jeugherberg in die nabyheid? I_ d___ ’_ j__________ i_ d__ n________ Is daar ’n jeugherberg in die nabyheid? __ ____ __ ___________ __ ___ _________ Is daar ’n jeugherberg in die nabyheid?
Is there a boarding house / a bed and breakfast nearby?	I_ d_a_ ’_ g_s_e_u_s i_ d_e n_b_h_i_? Is daar ’n gastehuis in die nabyheid? I_ d___ ’_ g________ i_ d__ n________ Is daar ’n gastehuis in die nabyheid? __ ____ __ _________ __ ___ _________ Is daar ’n gastehuis in die nabyheid?
Is there a restaurant nearby?	I_ d_a_ ’_ r_s_a_r_n_ i_ d_e n_b_h_i_? Is daar ’n restaurant in die nabyheid? I_ d___ ’_ r_________ i_ d__ n________ Is daar ’n restaurant in die nabyheid? __ ____ __ __________ __ ___ _________ Is daar ’n restaurant in die nabyheid?

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