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28 [twenty-eight]

In the hotel – Complaints

28 [ዕስራንሸሞንተን] 28 [‘isiranishemoniteni]	ኣብ ሆተል - ጥርዓናት abi hoteli - t’iri‘anati

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Language and advertising

Advertising represents a specific form of communication. It wants to establish contact between producers and consumers. Like every type of communication, it too has a long history. Politicians or taverns were advertised as far back as the ancient times. The language of advertising uses specific elements of rhetoric. Because it has a goal, and is therefore a planned communication. We as consumers should be made aware; our interests have to be roused. However, above all we need to want the product and buy it. The language of advertising is typically very simple as a result. Only a few words and simple slogans are used. In this way our memory should be able to retain the content well. Certain types of words like adjectives and superlatives are common. They describe the product as especially beneficial. As a result, advertising language is usually very positive. Interestingly, advertising language is always influenced by culture. That is to say, the advertising language tells us a lot about societies. Today, terms like ‘beauty’ and ‘youth’ dominate in many countries. The words ‘future’ and ‘safety’ also appear often. Especially in western societies, English is popular. English is considered modern and international. For this reason it works well with technical products. Elements from Romance languages stand for indulgence and passion. It is popularly used for food or cosmetics. Those who use dialect want to emphasize values like homeland and tradition. Names of products are often neologisms, or newly created words. They typically have no meaning, just a pleasant sound. But some product names can really make a career! The name of a vacuum has even become a verb – to hoover !

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The shower isn’t working.	እ_ ሻ_ር ኣ_ሰ_ሕ_ እ_። i_ī s_a_e_i a_i_e_i_̣_n_ i_u_ እቲ ሻወር ኣይሰርሕን እዩ። itī shaweri ayiseriḥini iyu። እ_ ሻ__ ኣ_____ እ__ i__ s______ a___________ i___ እቲ ሻወር ኣይሰርሕን እዩ። itī shaweri ayiseriḥini iyu። __ ___ ______ ___ ___ _______ ____________ ____ እቲ ሻወር ኣይሰርሕን እዩ። itī shaweri ayiseriḥini iyu።
There is no warm water.	ው_ይ ማ_ ኣ_መ_እ_ እ_። w_‘_y_ m_y_ a_i_e_s_i_i_i i_u_ ውዑይ ማይ ኣይመጽእን እዩ። wi‘uyi mayi ayimets’i’ini iyu። ው__ ማ_ ኣ_____ እ__ w_____ m___ a____________ i___ ውዑይ ማይ ኣይመጽእን እዩ። wi‘uyi mayi ayimets’i’ini iyu። ___ __ ______ ___ ______ ____ _____________ ____ ውዑይ ማይ ኣይመጽእን እዩ። wi‘uyi mayi ayimets’i’ini iyu።
Can you get it repaired?	ከ_ዐ_ይ_ ት_እ_ ዶ_ k_t_‘_r_y_w_ t_h_i_i_i d_? ከተዐርይዎ ትኽእል ዶ? kete‘āriyiwo tiẖi’ili do? ከ_____ ት___ ዶ_ k___________ t________ d__ ከተዐርይዎ ትኽእል ዶ? kete‘āriyiwo tiẖi’ili do? ______ ____ __ ____________ _________ ___ ከተዐርይዎ ትኽእል ዶ? kete‘āriyiwo tiẖi’ili do?

There is no telephone in the room.	ኣ_ ክ_ሊ ተ_ፎ_ የ_ን_ a_i k_f_l_ t_l_f_n_ y_l_n_። ኣብ ክፍሊ ተለፎን የለን። abi kifilī telefoni yeleni። ኣ_ ክ__ ተ___ የ___ a__ k_____ t_______ y______ ኣብ ክፍሊ ተለፎን የለን። abi kifilī telefoni yeleni። __ ___ ____ ____ ___ ______ ________ _______ ኣብ ክፍሊ ተለፎን የለን። abi kifilī telefoni yeleni።
There is no TV in the room.	ኣ_ ክ_ሊ ተ_ቪ_ን የ_ን_ a_i k_f_l_ t_l_v_z_o_i y_l_n_። ኣብ ክፍሊ ተለቪዦን የለን። abi kifilī televīzhoni yeleni። ኣ_ ክ__ ተ____ የ___ a__ k_____ t__________ y______ ኣብ ክፍሊ ተለቪዦን የለን። abi kifilī televīzhoni yeleni። __ ___ _____ ____ ___ ______ ___________ _______ ኣብ ክፍሊ ተለቪዦን የለን። abi kifilī televīzhoni yeleni።
The room has no balcony.	እ_ ክ_ሊ ባ_ኮ_ የ_ሉ_። i_ī k_f_l_ b_l_k_n_ y_b_l_n_። እቲ ክፍሊ ባልኮን የብሉን። itī kifilī balikoni yebiluni። እ_ ክ__ ባ___ የ____ i__ k_____ b_______ y________ እቲ ክፍሊ ባልኮን የብሉን። itī kifilī balikoni yebiluni። __ ___ ____ _____ ___ ______ ________ _________ እቲ ክፍሊ ባልኮን የብሉን። itī kifilī balikoni yebiluni።

The room is too noisy.	እ_ ክ_ሊ ኣ_ዩ ዓ_ ዝ_ለ እ_። i_ī k_f_l_ a_i_u ‘_w_ z_b_l_ i_u_ እዚ ክፍሊ ኣዝዩ ዓው ዝበለ እዩ። izī kifilī aziyu ‘awi zibele iyu። እ_ ክ__ ኣ__ ዓ_ ዝ__ እ__ i__ k_____ a____ ‘___ z_____ i___ እዚ ክፍሊ ኣዝዩ ዓው ዝበለ እዩ። izī kifilī aziyu ‘awi zibele iyu። __ ___ ___ __ ___ ___ ___ ______ _____ ____ ______ ____ እዚ ክፍሊ ኣዝዩ ዓው ዝበለ እዩ። izī kifilī aziyu ‘awi zibele iyu።
The room is too small.	እ_ ክ_ሊ ኣ_ዩ ን_ሽ_ እ_። i_ī k_f_l_ a_i_u n_’_s_i_o i_u_ እዚ ክፍሊ ኣዝዩ ንእሽቶ እዩ። izī kifilī aziyu ni’ishito iyu። እ_ ክ__ ኣ__ ን___ እ__ i__ k_____ a____ n________ i___ እዚ ክፍሊ ኣዝዩ ንእሽቶ እዩ። izī kifilī aziyu ni’ishito iyu። __ ___ ___ ____ ___ ___ ______ _____ _________ ____ እዚ ክፍሊ ኣዝዩ ንእሽቶ እዩ። izī kifilī aziyu ni’ishito iyu።
The room is too dark.	እ_ ክ_ሊ ኣ_ዩ ጸ_ሚ_ እ_። i_ī k_f_l_ a_i_u t_’_l_m_t_ i_u_ እዚ ክፍሊ ኣዝዩ ጸልሚቱ እዩ። izī kifilī aziyu ts’elimītu iyu። እ_ ክ__ ኣ__ ጸ___ እ__ i__ k_____ a____ t_________ i___ እዚ ክፍሊ ኣዝዩ ጸልሚቱ እዩ። izī kifilī aziyu ts’elimītu iyu። __ ___ ___ ____ ___ ___ ______ _____ __________ ____ እዚ ክፍሊ ኣዝዩ ጸልሚቱ እዩ። izī kifilī aziyu ts’elimītu iyu።

The heater isn’t working.	እ_ መ_ዓ_ ኣ_ሰ_ሕ_ እ_። i_ī m_w_‘_y_ a_i_e_i_̣_n_ i_u_ እቲ መውዓዪ ኣይሰርሕን እዩ። itī mewi‘ayī ayiseriḥini iyu። እ_ መ___ ኣ_____ እ__ i__ m_______ a___________ i___ እቲ መውዓዪ ኣይሰርሕን እዩ። itī mewi‘ayī ayiseriḥini iyu። __ ____ ______ ___ ___ ________ ____________ ____ እቲ መውዓዪ ኣይሰርሕን እዩ። itī mewi‘ayī ayiseriḥini iyu።
The air-conditioning isn’t working.	እ_ ና_ ኣ_ር -_ን_ሽ_ ኣ_ሰ_ሕ_ እ_። i_ī n_y_ a_e_i -_i_i_ī_h_n_ a_i_e_i_̣_n_ i_u_ እቲ ናይ ኣየር -ክንዲሽን ኣይሰርሕን እዩ። itī nayi ayeri -kinidīshini ayiseriḥini iyu። እ_ ና_ ኣ__ -_____ ኣ_____ እ__ i__ n___ a____ -___________ a___________ i___ እቲ ናይ ኣየር -ክንዲሽን ኣይሰርሕን እዩ። itī nayi ayeri -kinidīshini ayiseriḥini iyu። __ __ ___ ______ ______ ___ ___ ____ _____ ____________ ____________ ____ እቲ ናይ ኣየር -ክንዲሽን ኣይሰርሕን እዩ። itī nayi ayeri -kinidīshini ayiseriḥini iyu።
The TV isn’t working.	እ_ ተ_ቪ_ን ተ_ላ_ዩ ኢ_ ። i_ī t_l_v_z_o_i t_b_l_s_i_u ī_u ። እቲ ተለቪዦን ተበላሽዩ ኢዩ ። itī televīzhoni tebelashiyu īyu ። እ_ ተ____ ተ____ ኢ_ ። i__ t__________ t__________ ī__ ። እቲ ተለቪዦን ተበላሽዩ ኢዩ ። itī televīzhoni tebelashiyu īyu ። __ _____ _____ __ _ ___ ___________ ___________ ___ _ እቲ ተለቪዦን ተበላሽዩ ኢዩ ። itī televīzhoni tebelashiyu īyu ።

I don’t like that.	ኣ_ ን_ይ ደ_ ኣ_በ_ን_ ። a_ī n_‘_y_ d_s_ a_i_e_e_i_i ። ኣዚ ንዓይ ደስ ኣይበለንን ። azī ni‘ayi desi ayibelenini ። ኣ_ ን__ ደ_ ኣ_____ ። a__ n_____ d___ a__________ ። ኣዚ ንዓይ ደስ ኣይበለንን ። azī ni‘ayi desi ayibelenini ። __ ___ __ ______ _ ___ ______ ____ ___________ _ ኣዚ ንዓይ ደስ ኣይበለንን ። azī ni‘ayi desi ayibelenini ።
That’s too expensive.	ኣ_ዩ ከ_ሩ_ ። a_i_u k_b_r_n_ ። ኣዝዩ ከቢሩኒ ። aziyu kebīrunī ። ኣ__ ከ___ ። a____ k_______ ። ኣዝዩ ከቢሩኒ ። aziyu kebīrunī ። ___ ____ _ _____ ________ _ ኣዝዩ ከቢሩኒ ። aziyu kebīrunī ።
Do you have anything cheaper?	ገ_ ዝ_ሰ_ ኣ_ኩ_ ዶ_ g_l_ z_h_a_e_e a_e_u_i d_? ገለ ዝሓሰረ ኣለኩም ዶ? gele ziḥasere alekumi do? ገ_ ዝ___ ኣ___ ዶ_ g___ z________ a______ d__ ገለ ዝሓሰረ ኣለኩም ዶ? gele ziḥasere alekumi do? __ ____ ____ __ ____ _________ _______ ___ ገለ ዝሓሰረ ኣለኩም ዶ? gele ziḥasere alekumi do?

Is there a youth hostel nearby?	ሆ_ተ_ ኣ_ዚ ቀ_ባ_ሎ ዶ_ h_s_t_l_ a_i_ī k_e_e_a_a_o d_? ሆስተል ኣብዚ ቀረባኣሎ ዶ? hositeli abizī k’ereba’alo do? ሆ___ ኣ__ ቀ____ ዶ_ h_______ a____ k__________ d__ ሆስተል ኣብዚ ቀረባኣሎ ዶ? hositeli abizī k’ereba’alo do? ____ ___ _____ __ ________ _____ ___________ ___ ሆስተል ኣብዚ ቀረባኣሎ ዶ? hositeli abizī k’ereba’alo do?
Is there a boarding house / a bed and breakfast nearby?	ሞ_ል ኣ_ዚ ቀ_ባ ኣ_ ዶ_ m_t_l_ a_i_ī k_e_e_a a_o d_? ሞተል ኣብዚ ቀረባ ኣሎ ዶ? moteli abizī k’ereba alo do? ሞ__ ኣ__ ቀ__ ኣ_ ዶ_ m_____ a____ k______ a__ d__ ሞተል ኣብዚ ቀረባ ኣሎ ዶ? moteli abizī k’ereba alo do? ___ ___ ___ __ __ ______ _____ _______ ___ ___ ሞተል ኣብዚ ቀረባ ኣሎ ዶ? moteli abizī k’ereba alo do?
Is there a restaurant nearby?	ኣ_ዚ ቀ_ባ ቤ_-_ግ_ ኣ_ ዶ_ a_i_ī k_e_e_a b_t_-_e_i_ī a_o d_? ኣብዚ ቀረባ ቤት-መግቢ ኣሎ ዶ? abizī k’ereba bēti-megibī alo do? ኣ__ ቀ__ ቤ_____ ኣ_ ዶ_ a____ k______ b__________ a__ d__ ኣብዚ ቀረባ ቤት-መግቢ ኣሎ ዶ? abizī k’ereba bēti-megibī alo do? ___ ___ ______ __ __ _____ _______ ___________ ___ ___ ኣብዚ ቀረባ ቤት-መግቢ ኣሎ ዶ? abizī k’ereba bēti-megibī alo do?

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