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28 [twenty-eight]

In the hotel – Complaints

28 [ሃያ ስምንት] 28 [haya siminiti]	በሆቴል ውስጥ – ቅሬታ ማቅረብ behotēli wisit’i – k’irēta mak’irebi

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Language and advertising

Advertising represents a specific form of communication. It wants to establish contact between producers and consumers. Like every type of communication, it too has a long history. Politicians or taverns were advertised as far back as the ancient times. The language of advertising uses specific elements of rhetoric. Because it has a goal, and is therefore a planned communication. We as consumers should be made aware; our interests have to be roused. However, above all we need to want the product and buy it. The language of advertising is typically very simple as a result. Only a few words and simple slogans are used. In this way our memory should be able to retain the content well. Certain types of words like adjectives and superlatives are common. They describe the product as especially beneficial. As a result, advertising language is usually very positive. Interestingly, advertising language is always influenced by culture. That is to say, the advertising language tells us a lot about societies. Today, terms like ‘beauty’ and ‘youth’ dominate in many countries. The words ‘future’ and ‘safety’ also appear often. Especially in western societies, English is popular. English is considered modern and international. For this reason it works well with technical products. Elements from Romance languages stand for indulgence and passion. It is popularly used for food or cosmetics. Those who use dialect want to emphasize values like homeland and tradition. Names of products are often neologisms, or newly created words. They typically have no meaning, just a pleasant sound. But some product names can really make a career! The name of a vacuum has even become a verb – to hoover !

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The shower isn’t working.	መ_ጠ_ያ_ እ_ሰ_ አ_ደ_ም_ m_t_t_e_ī_a_i i_e_e_a ā_i_e_e_i_ መታጠቢያው እየሰራ አይደለም። metat’ebīyawi iyesera āyidelemi. መ_____ እ___ አ_____ m____________ i______ ā_________ መታጠቢያው እየሰራ አይደለም። metat’ebīyawi iyesera āyidelemi. ______ ____ ______ _____________ _______ __________ መታጠቢያው እየሰራ አይደለም። metat’ebīyawi iyesera āyidelemi.
There is no warm water.	የ_ቀ ው_ አ_ፈ_ም_ y_m_k_e w_h_ ā_i_e_i_i_ የሞቀ ውሃ አይፈስም። yemok’e wiha āyifesimi. የ__ ው_ አ_____ y______ w___ ā_________ የሞቀ ውሃ አይፈስም። yemok’e wiha āyifesimi. ___ __ ______ _______ ____ __________ የሞቀ ውሃ አይፈስም። yemok’e wiha āyifesimi.
Can you get it repaired?	ሊ_ግ_ት ይ_ላ_? l_t_e_i_u_i y_c_i_a_u_ ሊጠግኑት ይችላሉ? līt’eginuti yichilalu? ሊ____ ይ____ l__________ y_________ ሊጠግኑት ይችላሉ? līt’eginuti yichilalu? _____ _____ ___________ __________ ሊጠግኑት ይችላሉ? līt’eginuti yichilalu?

There is no telephone in the room.	በ_ፍ_ ው_ጥ ስ_ክ የ_ም_ b_k_f_l_ w_s_t_i s_l_k_ y_l_m_. በክፍሉ ውስጥ ስልክ የለም። bekifilu wisit’i siliki yelemi. በ___ ው__ ስ__ የ___ b_______ w______ s_____ y______ በክፍሉ ውስጥ ስልክ የለም። bekifilu wisit’i siliki yelemi. ____ ___ ___ ____ ________ _______ ______ _______ በክፍሉ ውስጥ ስልክ የለም። bekifilu wisit’i siliki yelemi.
There is no TV in the room.	በ_ፍ_ ው_ጥ ቴ_ቪ_ን የ_ም_ b_k_f_l_ w_s_t_i t_l_v_z_i_i y_l_m_. በክፍሉ ውስጥ ቴሌቪዥን የለም። bekifilu wisit’i tēlēvīzhini yelemi. በ___ ው__ ቴ____ የ___ b_______ w______ t__________ y______ በክፍሉ ውስጥ ቴሌቪዥን የለም። bekifilu wisit’i tēlēvīzhini yelemi. ____ ___ _____ ____ ________ _______ ___________ _______ በክፍሉ ውስጥ ቴሌቪዥን የለም። bekifilu wisit’i tēlēvīzhini yelemi.
The room has no balcony.	ክ_ሉ በ_ን_ የ_ው_። k_f_l_ b_r_n_d_ y_l_w_m_. ክፍሉ በረንዳ የለውም። kifilu berenida yelewimi. ክ__ በ___ የ____ k_____ b_______ y________ ክፍሉ በረንዳ የለውም። kifilu berenida yelewimi. ___ ____ _____ ______ ________ _________ ክፍሉ በረንዳ የለውም። kifilu berenida yelewimi.

The room is too noisy.	ክ_ሉ ጫ_ታ የ_ሞ_ ነ_። k_f_l_ c_’_c_’_t_ y_t_m_l_ n_w_. ክፍሉ ጫጫታ የተሞላ ነው። kifilu ch’ach’ata yetemola newi. ክ__ ጫ__ የ___ ነ__ k_____ c_________ y_______ n____ ክፍሉ ጫጫታ የተሞላ ነው። kifilu ch’ach’ata yetemola newi. ___ ___ ____ ___ ______ __________ ________ _____ ክፍሉ ጫጫታ የተሞላ ነው። kifilu ch’ach’ata yetemola newi.
The room is too small.	ክ_ሉ በ_ም ት_ሽ ነ_። k_f_l_ b_t_a_i t_n_s_i n_w_. ክፍሉ በጣም ትንሽ ነው። kifilu bet’ami tinishi newi. ክ__ በ__ ት__ ነ__ k_____ b______ t______ n____ ክፍሉ በጣም ትንሽ ነው። kifilu bet’ami tinishi newi. ___ ___ ___ ___ ______ _______ _______ _____ ክፍሉ በጣም ትንሽ ነው። kifilu bet’ami tinishi newi.
The room is too dark.	ክ_ሉ በ_ም ጭ_ማ ነ_። k_f_l_ b_t_a_i c_’_l_m_ n_w_. ክፍሉ በጣም ጭለማ ነው። kifilu bet’ami ch’ilema newi. ክ__ በ__ ጭ__ ነ__ k_____ b______ c_______ n____ ክፍሉ በጣም ጭለማ ነው። kifilu bet’ami ch’ilema newi. ___ ___ ___ ___ ______ _______ ________ _____ ክፍሉ በጣም ጭለማ ነው። kifilu bet’ami ch’ilema newi.

The heater isn’t working.	ማ_ቂ_ው እ_ሰ_ አ_ደ_ም_ m_m_k_ī_a_i i_e_e_a ā_i_e_e_i_ ማሞቂያው እየሰራ አይደለም። mamok’īyawi iyesera āyidelemi. ማ____ እ___ አ_____ m__________ i______ ā_________ ማሞቂያው እየሰራ አይደለም። mamok’īyawi iyesera āyidelemi. _____ ____ ______ ___________ _______ __________ ማሞቂያው እየሰራ አይደለም። mamok’īyawi iyesera āyidelemi.
The air-conditioning isn’t working.	የ_የ_ ማ_ዝ_ዣ_ እ_ሰ_ አ_ደ_ም_ y_’_y_r_ m_k_e_i_’_z_a_i i_e_e_a ā_i_e_e_i_ የአየር ማቀዝቀዣው እየሰራ አይደለም። ye’āyeri mak’ezik’ezhawi iyesera āyidelemi. የ___ ማ_____ እ___ አ_____ y_______ m______________ i______ ā_________ የአየር ማቀዝቀዣው እየሰራ አይደለም። ye’āyeri mak’ezik’ezhawi iyesera āyidelemi. ____ ______ ____ ______ ________ _______________ _______ __________ የአየር ማቀዝቀዣው እየሰራ አይደለም። ye’āyeri mak’ezik’ezhawi iyesera āyidelemi.
The TV isn’t working.	ቴ_ቪ_ኑ ተ_ላ_ቷ_። t_l_v_z_i_u t_b_l_s_i_w_l_. ቴሌቪዥኑ ተበላሽቷል። tēlēvīzhinu tebelashitwali. ቴ____ ተ______ t__________ t______________ ቴሌቪዥኑ ተበላሽቷል። tēlēvīzhinu tebelashitwali. _____ _______ ___________ _______________ ቴሌቪዥኑ ተበላሽቷል። tēlēvīzhinu tebelashitwali.

I don’t like that.	ያ_ አ_ስ_ሰ_ኝ_። y_n_ ā_a_i_e_e_e_y_m_. ያን አላስደሰተኝም። yani ālasidesetenyimi. ያ_ አ________ y___ ā________________ ያን አላስደሰተኝም። yani ālasidesetenyimi. __ _________ ____ _________________ ያን አላስደሰተኝም። yani ālasidesetenyimi.
That’s too expensive.	ያ ለ_ ው_ ነ_። y_ l_n_ w_d_ n_w_. ያ ለኔ ውድ ነው። ya lenē widi newi. ያ ለ_ ው_ ነ__ y_ l___ w___ n____ ያ ለኔ ውድ ነው። ya lenē widi newi. _ __ __ ___ __ ____ ____ _____ ያ ለኔ ውድ ነው። ya lenē widi newi.
Do you have anything cheaper?	እ_ከ_ ያ_ ነ_ር አ_ዎ_? i_e_e_e y_l_ n_g_r_ ā_e_o_i_ እረከሰ ያለ ነገር አለዎት? irekese yale negeri ālewoti? እ___ ያ_ ነ__ አ____ i______ y___ n_____ ā_______ እረከሰ ያለ ነገር አለዎት? irekese yale negeri ālewoti? ____ __ ___ _____ _______ ____ ______ ________ እረከሰ ያለ ነገር አለዎት? irekese yale negeri ālewoti?

Is there a youth hostel nearby	በ_ህ አ_ራ_ያ የ_ጣ_ች ማ_ከ_ አ_？ b_z_h_ ā_’_r_b_y_ y_w_t_a_o_h_ m_‘_k_l_ ā_e_ በዚህ አቅራቢያ የወጣቶች ማዕከል አለ？ bezīhi āk’irabīya yewet’atochi ma‘ikeli āle？ በ__ አ____ የ____ ማ___ አ__ b_____ ā_________ y___________ m_______ ā___ በዚህ አቅራቢያ የወጣቶች ማዕከል አለ？ bezīhi āk’irabīya yewet’atochi ma‘ikeli āle？ ___ _____ _____ ____ ___ ______ __________ ____________ ________ ____ በዚህ አቅራቢያ የወጣቶች ማዕከል አለ？ bezīhi āk’irabīya yewet’atochi ma‘ikeli āle？
Is there a boarding house / a bed and breakfast nearby	በ_ህ አ_ራ_ያ የ_ኝ_ና ቁ_ስ አ_ል_ሎ_ የ_ሰ_ አ_？ b_z_h_ ā_’_r_b_y_ y_m_n_i_a_a k_u_i_i ā_e_i_i_o_i y_m_s_t_i ā_e_ በዚህ አቅራቢያ የመኝታና ቁርስ አገልግሎት የሚሰጥ አለ？ bezīhi āk’irabīya yemenyitana k’urisi āgeligiloti yemīset’i āle？ በ__ አ____ የ____ ቁ__ አ_____ የ___ አ__ b_____ ā_________ y__________ k______ ā__________ y________ ā___ በዚህ አቅራቢያ የመኝታና ቁርስ አገልግሎት የሚሰጥ አለ？ bezīhi āk’irabīya yemenyitana k’urisi āgeligiloti yemīset’i āle？ ___ _____ _____ ___ ______ ____ ___ ______ __________ ___________ _______ ___________ _________ ____ በዚህ አቅራቢያ የመኝታና ቁርስ አገልግሎት የሚሰጥ አለ？ bezīhi āk’irabīya yemenyitana k’urisi āgeligiloti yemīset’i āle？
Is there a restaurant nearby?	በ_ህ አ_ራ_ያ ም_ብ ቤ_ ይ_ራ_? b_z_h_ ā_’_r_b_y_ m_g_b_ b_t_ y_n_r_l_? በዚህ አቅራቢያ ምግብ ቤት ይኖራል? bezīhi āk’irabīya migibi bēti yinorali? በ__ አ____ ም__ ቤ_ ይ____ b_____ ā_________ m_____ b___ y________ በዚህ አቅራቢያ ምግብ ቤት ይኖራል? bezīhi āk’irabīya migibi bēti yinorali? ___ _____ ___ __ _____ ______ __________ ______ ____ _________ በዚህ አቅራቢያ ምግብ ቤት ይኖራል? bezīhi āk’irabīya migibi bēti yinorali?

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